Mercedes-Benz Group AG trades publicly on the Frankfurt Stock Exchange under the ticker symbol MBG. The stock is a key component of Germany’s DAX 40 index, reflecting its significance in the country’s economy.
Since the rebranding in February 2022, the company aimed to boost its market value. It focuses on luxury electric vehicles (EVs). The company also emphasizes digital innovation.
Investors closely watch the stock’s performance, influenced by global EV demand, regulatory changes, and economic conditions.
The company shifted toward premium electric mobility. This has positioned it as a competitor to Tesla and BMW. Consequently, it competes in the growing EV market.
A bit about Mercedes-Benz Group
Mercedes-Benz Group AG is a German company. It was formerly Daimler-Benz, DaimlerChrysler, and Daimler. The company’s headquarters is in Stuttgart, Germany. It is located in Baden-Württemberg.
People consider it one of the world’s leading car manufacturers. In 1926, the company, Daimler-Benz, formed by merging Benz & Cie and Daimler Motoren Gesellschaft.
The company renamed itself DaimlerChrysler in 1998. This followed the acquisition of Chrysler Corporation. Later, it renamed itself Daimler in 2007. This occurred after the divestment of Chrysler.
In 2021, Daimler was the sixth-largest automaker in the world in terms of production and the second-largest German automaker. In February 2022, Daimler renamed itself Mercedes-Benz Group.
Additionally, it created Daimler Truck. This became its commercial vehicle segment. It also became an independent company.
Latest figures and earnings report
Mercedes-Benz Group AG (ETR:MBG) recently reported its full-year numbers at end of February. Mercedes-Benz Group reported €146b in revenue. However, earnings per stock (EPS) surprised markets. They reached €10.19. This was 3.1% higher than expected.
Several analysts are now forecasting 2025 revenues to be €143.4b, roughly in line with the last 12 months. Analysts anticipate statutory earnings per Mercedes-Benz Group stock will fall 19% to €8.61 in the same period.
Before this earnings report, analysts expected revenues of €143.3b and earnings per Mercedes-Benz Group stock (EPS) of €9.28 in 2025.
Their predictions are slightly gloomier. This follows the latest results. Additionally, there was a minor downgrade. It affected their earnings per Mercedes-Benz Group stock numbers for next year.
Analysts set a consensus price target at €68.55. This suggests that the forecast decrease in earnings won’t affect the stock.
There are different perceptions on Mercedes-Benz Group. Positive analysts value it at €106. Meanwhile, the most negative ones value it at €47.00. This shows a wide scope of estimates. Most analysts are speculating on a wide range of potential outcomes.
These estimates may be noteworthy, but they nonetheless point to a decline in revenue, with a forecast annualised drop of 1.5% by the end of 2025. This marks an important drop from the annual growth of 0.9% seen in the last five years. Unfortunately, with these expected revenues slowing down, analysts see the company lagging in the wider automotive industry.
This downgrade of earnings per Mercedes-Benz Group stock estimate revealed a visible decline in sentiment after the latest earnings figures. However, there weren’t any massive shifts to revenue forecasts. The consensus price target remained at €68.55, with the latest estimates not anticipated to impact price targets.
Artificial Intelligence and the first commercial humanoid robot
Artificial intelligence (AI) is now the biggest trend, and big companies are jumping on the bandwagon. US-based Apptronik is participating in a testing scheme. It explores the role of AI and humanoid robots.
The testing also examines the construction of new mechanical products. This is happening at the Mercedes-Benz Digital Factory Campus. The campus is located in Berlin-Marienfelde.
Since 2022, the luxury vehicle company used MBDFC as the centre for testing its future software applications. It has integrated these future technologies into the globally used Mercedes-Benz Cars Operations 360 (MO360) digital production software environment.
Mercedes is experimenting with Apptronik’s Apollo humanoid robot. It is one of the world’s most advanced robots. Mercedes explores how it could function in its manufacturing facilities.
This marks an evolution of the company’s robotics applications. It builds on expertise gained from creating more than 10 robots. This includes NASA’s Valkyrie robot.
Engineers designed Apollo for friendly interaction, mass production, high payloads, and safety. People celebrate Apollo as the first commercial humanoid robot.
Mercedes-Benz Apptronik Apollo Robot
Speaking about the Apptronik Apollo robot and Mercedes-Benz manufacturing facility in Berlin,
Jeff Cardenas, co-founder and CEO of Apptronik, told Newsweek:
“We have these robots that you see all around us today. They’re largely programmed to do one thing, but [what] the future looks like is to have one single robot that can do many different things, that can integrate seamlessly into these environments that are already built around humans, to work with us and change the way we live at work.”
The testing with Apollo will initially focus on production, such as the performance of repetitive tasks and transporting parts to the production line. Then the company’s human workers will conduct quality checks on the transported modules.
The human employees have been working closely with the robots to help them collect data, by transferring human knowledge to the robots using teleoperation processes and augmented reality. Everything is performed with the help of AI-based learning technology.
As Cardenas explained:
“One of the ways that I explain this is you can think of this like personal computers in the early ’80s. These [robots] are basically mainframe computers, and what we’re entering is the personal computer era. I think the important thing for everyone to understand is the beginning of this journey.”
As part of the program, human employees can utilise the Mercedes Digital Factory Chatbot Ecosystem, so they can ask questions and receive answers from the company’s production databases.
Future Plans: Robots and Assembly Line Workers
Mercedes-Benz’s pilot project with humanoid robots is expected to allow the company to utilise robots alongside assembly line workers within the next five years.
On Tuesday (18 March 2025), as Reuters reported, the company’s production chief Joerg Burzer said in a roundtable with journalists in Berlin that “I’d like to see us find applications in areas where we face labour shortages – but of course first for the repetitive tasks, and then hazardous ones.”
Burzer added that the costs for making the robots will be substantial: “The cost will be decisive… when costs reach a two-digit thousand-dollar sum – which is absolutely possible – it will become very interesting.”
Carmakers from Honda, Hyundai, and BMW (BMWG.DE), have also used humanoid robots to perform repetitive tasks but no one has yet to use them in manufacturing at large scale.
Tesla’s Optimus Robot Ambitions
Tesla CEO Elon Musk also said last April that he predicts the Tesla robot, called Optimus, could perform tasks in the factory by the end of the year.
What this really means to the automotive industry and the world at large is yet to be understood, but the next few years would prove to be crucial as the tech and automotive landscape are quickly experiencing massive shifts and who remains at the helm of these transformative technologies will prove to have the power to change the world.
Disclaimer: This material is for general informational and educational purposes only and should not be considered investment advice or an investment recommendation. T4Trade is not responsible for any data provided by third parties referenced or hyperlinked in this communication.
